We report in plain numbers. Closed revenue is the goal. Booked meetings are the early sign it's coming. Here's what that looks like.
See it for yourself
This is the same report every client gets, shown here with illustrative data for a made-up station. Click the chart tabs and the meeting rows to explore it.
| Metric | This week | Last week | All-time |
|---|---|---|---|
| Calls Made | 612 | 548 | 11,840 |
| Contacts Reached | 143 | 121 | 2,710 |
| Connected Positive | 38 | 31 | 690 |
| Connected Negative | 41 | 36 | 820 |
| Left Voicemail | 64 | 54 | 1,200 |
| Meetings Booked | 9 | 7 | 168 |
| Meetings Held | 7 | 5 | 121 |
| Hold Rate | 78% | 71% | 72% |
| Proposals Delivered | 4 | 3 | 73 |
| Revenue Pitched | $96,000 | $72,000 | $1.74M |
| Revenue Closed | $18,500 | $12,000 | $412,000 |
| Active Pipeline | 22 | 19 | 22 |
Click any meeting to see the notes.
| Company | Vertical | SDR | Booked | Mtg date | Status | Pitched |
|---|---|---|---|---|---|---|
| › Northside HVAC | Home Services | M. Reyes | 6/17 | 6/24 | Upcoming | $14,000 |
| Decision-maker confirmed for a 30-min intro. Wants to hear about home-services packages before fall. | ||||||
| › Cedar & Co. Furniture | Retail | J. Park | 6/16 | 6/19 | Held | $9,500 |
| Met with the owner; closed a $9,500 annual schedule on the call. Seller handled the close. | ||||||
| › BrightSmile Dental | Healthcare | M. Reyes | 6/18 | 6/20 | Held | $7,200 |
| Proposal delivered same day. Strong interest in a Q3 new-patient push. | ||||||
| › Summit Auto Group | Automotive | A. Boone | 6/18 | 6/26 | Upcoming | $22,000 |
| Multi-month meeting set with the GM. Largest pitch in the pipeline this week. | ||||||
| › Lakeview Realty | Real Estate | J. Park | 6/19 | 6/23 | Upcoming | $6,800 |
| Re-engaged after a spring no-show. Booked a fresh first meeting. | ||||||
| › Riverside Fitness | Health & Wellness | A. Boone | 6/16 | 6/18 | Not Held | $5,000 |
| No-showed the first meeting; reschedule requested for next week. | ||||||
| Disposition | WTD | Past 7D | Past 30D | All time |
|---|---|---|---|---|
| Connected Positive | 38 | 38 | 152 | 690 |
| Connected Negative | 41 | 41 | 168 | 820 |
| Left Voicemail | 64 | 64 | 261 | 1,200 |
| No Answer | 457 | 457 | 1,817 | 8,900 |
| Wrong Number | 12 | 12 | 49 | 230 |
| Total Calls | 612 | 612 | 2,447 | 11,840 |
Case studies
Each study answers the same questions: what the client wanted, what made it hard, how we ran it through the Partner Engagement System, what changed, and what we learned.
Multiple six figures of new revenue, at a 5x+ return.
View case study
Hundreds of qualified meetings across the engagement, every market.
View case study
Native-Spanish reps opened new advertisers the station closed.
View case study
Senior-level meetings across a national NIL-era program.
View case study
Hundreds of calls, dozens of sponsor conversations, tables sold.
View case studyDirectional figures, shown to protect client confidentiality. Named references available on a call.
Advertiser access
Here are the kinds of local decision-makers we book every week.
A sample of the categories we book into. We tune the target list to your market and the advertisers you want.
How we keep score
New advertiser money is what we're after. That's the win.
Booked meetings that actually happen are the early proof you're on track. They come first. The revenue follows.
Every call and every meeting, every week. You see the full picture, not just the wins.
Honest fit
We would rather tell you the truth on a 30-minute call than sell you something that will not work. Here is who we are built for, and who we are not.
A 30-minute call. We look at your market and tell you straight.
Figures are from real campaigns, shown without client names. We can share named references on a call.
