Results | OverDrive Group

See it for yourself

A live look at a weekly campaign report.

This is the same report every client gets, shown here with sample data for a made-up station. Click the chart tabs and the meeting rows to explore it.

Campaign Performance ReportSample · dummy data

Client

Cascade Media Group

Market

Example Market, USA

Reporting period

Week of Jun 16–20, 2026

Campaign launch

May 5, 2026

Prepared by

OverDrive Group

Executive summary. This week the campaign held 7 meetings, bringing the all-time total to 121 at a 72% hold rate. Four proposals worth $96,000 went out, and $18,500 closed from two new advertisers. Activity has climbed for the fourth week running.

1 Key performance metrics

Metric	This week	Last week	All-time
Calls Made	612	548	11,840
Contacts Reached	143	121	2,710
Connected Positive	38	31	690
Connected Negative	41	36	820
Left Voicemail	64	54	1,200
Meetings Booked	9	7	168
Meetings Held	7	5	121
Hold Rate	78%	71%	72%
Proposals Delivered	4	3	73
Revenue Pitched	$96,000	$72,000	$1.74M
Revenue Closed	$18,500	$12,000	$412,000
Active Pipeline	22	19	22

2 Week-over-week trend

3 Meeting pipeline detail

Click any meeting to see the notes.

Company	Vertical	SDR	Booked	Mtg date	Status	Pitched
› Northside HVAC	Home Services	M. Reyes	6/17	6/24	Upcoming	$14,000
Decision-maker confirmed for a 30-min intro. Wants to hear about home-services packages before fall.
› Cedar & Co. Furniture	Retail	J. Park	6/16	6/19	Held	$9,500
Met with the owner; closed a $9,500 annual schedule on the call. Seller handled the close.
› BrightSmile Dental	Healthcare	M. Reyes	6/18	6/20	Held	$7,200
Proposal delivered same day. Strong interest in a Q3 new-patient push.
› Summit Auto Group	Automotive	A. Boone	6/18	6/26	Upcoming	$22,000
Multi-month meeting set with the GM. Largest pitch in the pipeline this week.
› Lakeview Realty	Real Estate	J. Park	6/19	6/23	Upcoming	$6,800
Re-engaged after a spring no-show. Booked a fresh first meeting.
› Riverside Fitness	Health & Wellness	A. Boone	6/16	6/18	Not Held	$5,000
No-showed the first meeting; reschedule requested for next week.

4 Call activity breakdown

Disposition	WTD	Past 7D	Past 30D	All time
Connected Positive	38	38	152	690
Connected Negative	41	41	168	820
Left Voicemail	64	64	261	1,200
No Answer	457	457	1,817	8,900
Wrong Number	12	12	49	230
Total Calls	612	612	2,447	11,840

Notable wins this week

Cedar & Co. Furniture – closed a $9,500 annual schedule on the call.
BrightSmile Dental – proposal delivered same day, strong interest.
Summit Auto Group – $22,000 meeting set with the GM for 6/26.

Next week focus

Push automotive and home-services verticals.
Re-engage three spring no-shows.
Deliver two pending proposals.

Every week, clients get meetings booked right onto their calendar.

$100K+

New revenue closed, one station

5x+

Made back per $1 spent

100s

Meetings booked per year, one group

3 wks

From start to live calls

How we keep score

Two numbers, fully in the open.

Closed revenue is the goal.

New advertiser money is what we're after. That's the win.

Held meetings are the early sign.

Booked meetings that actually happen are the early proof you're on track. They come first. The revenue follows.

You see all of it.

Every call and every meeting, every week. You see the full picture, not just the wins.

Want results like these on your sales floor?

A 30-minute call. We look at your market and tell you straight.

Book a 30-min fit call See how it works

Figures are from real campaigns, shown without client names. We can share named references on a call.

Real meetings, on real calendars.