Plain answers.
What we do, how it works, and what it costs, in plain language.
The basics
What does OverDrive Group do?
We're an outbound sales development team for local media. We make the calls and book the first meeting, under your brand, then your sellers close. Every market runs on the same disciplined method, our Partner Engagement System, which is why the results hold up. Founded 2024, based in Raleigh, NC.
What's a held meeting?
A first meeting that actually happens, not just one on the calendar. We confirm and remind, so about 75% or more of booked meetings happen. Some people call these discovery meetings, intro meetings, or CNAs. They're the same thing.
Is this software, or people?
People. Real US-based reps make every call. Every member of our team is equipped with tools that let them work faster and stay more consistent, but every important decision is still made by a person. We're an operations company first; the technology just makes good reps better.
How we're different
Are you a sales training company?
No. Trainers teach your team to sell. We make the calls for you and book the meetings. Different job.
Do your reps say they're from OverDrive Group?
No. They call as part of your brand. The person hears your station or team name, which is why they pick up.
Do you replace our sellers?
No. We feed them. We open new doors; your sellers walk in and close.
How is this better than buying a lead list?
A list does nothing on its own. You can buy 5,000 great names, but someone has to work them every day. That's us, running a proprietary workflow that combines structured research, automation, human validation, and disciplined execution so the right people get called the right way.
Working together
What does it cost?
You pick how many days a week, from one day up to a full-time rep or a multi-market pod. We share exact pricing on the fit call. The fair way to compare us: cost per meeting that actually happens, not cost per month.
What's the smallest way to start?
A one-day-a-week pilot in a single market. Grow from there as the meetings prove out.
How fast do meetings start?
Live calls begin in about three weeks. Meetings start landing soon after.
How do you measure success?
Closed revenue is the goal. Booked meetings are the early sign you're on track. Every call and meeting is tracked and reported in Bridge, our operating platform, so you have full visibility every week.
Do you work with one station or only big groups?
Both. Start with one, or run many markets on one dashboard.
Do you have Spanish-language reps?
Yes. We run bilingual campaigns with native-Spanish reps.
Still have a question?
Book a quick call and we'll answer it straight. Or send us a note any time.