Net-new direct advertisers
We go after the local businesses not already on your air. Brand-new names, not the accounts your sellers already own.
Outbound sales development for local TV.
Ad dollars keep moving around. The stations that win are the ones bringing in new direct advertisers. That takes a lot of calls. We make them, under your brand.
Why local TV
New direct business, without burning out your sellers.
As more ad money shifts, finding brand-new local advertisers matters more than ever. Your account reps are busy serving the clients you have. We add a team whose only job is opening new doors.
The work
How it works for local TV.
Reps who get TV
Our reps are trained on how TV is sold, so the handoff feels natural and the meetings hold. The person who picks up hears your station, not us.
One station or a whole group
Start in one market or run many markets on one dashboard. You see every call and meeting in the same place.
Proof
Real meetings. Real revenue.
Single-market, Pacific Northwest
A TV, Radio, and digital station.
- New advertiser revenue
- $100K+
- Back for every $1 spent
- $5+
We booked the first meetings and their sellers closed more than $100,000 in new advertiser revenue, making back more than 5 dollars for every 1 dollar spent with us.
This is the pattern we build for every station. We open the door with net-new direct advertisers. Your sellers walk in warm and close the deal.
Questions
Things stations ask us.
Will your reps understand how TV is sold?
Yes. They're trained on your inventory and how TV deals work, so the meeting feels natural and holds.
We're one station, not a group. Does that work?
Yes. Start with a pilot in one market and grow from there.
How do you measure it?
By meetings that actually happen and the revenue they lead to. You see every call and meeting, every week.
Is this just buying a lead list?
No. A list does nothing unless someone calls it every day. We're the people making the calls, under your brand.
Ready to win net-new advertisers?
Book a 30-minute fit call. We look at your market and tell you straight.