Closed revenue is the goal.
We care about the deals your team closes. Held meetings are the leading indicator that the revenue is coming.
We're the team that finds your next partner.
OverDrive Group is an outbound sales development team built for local media. We make the calls and book the first meetings, under your brand, so your sellers can do what they do best: close.
Why we exist
Local media has a real problem.
There are fewer salespeople than there used to be. There are more local businesses to reach than ever. And almost no one has time to make the calls.
The number of Radio salespeople fell by more than half over the last ten years. At the same time, most of a station's current advertisers still don't buy its digital products. The work is there. The people to do it aren't.
Tools and training don't make calls. People do. We're those people. We pick up the phone every day so your team doesn't have to.
From the founder
Chris Overby, Founder and CEO.
Chris spent more than 25 years in local media. He worked in Radio, in television, and in sports, on the partnership and sponsorship side, in markets big and small. He saw the business from the inside.
He also saw a pattern. Great sellers would stall out, not because they couldn't sell, but because they couldn't generate enough activity to create new business. Chris started OverDrive Group in 2024 to fix that.
"Great sellers don't fail at selling. They stall when there isn't enough activity to create new business. I built OverDrive Group to fix that."
Founder & CEO · Founded 2024 · Raleigh, NC
What we believe
A few things we hold to.
We work under your brand.
The prospect hears your name, because that's what gets the call answered. We open the door; you walk through it.
People make the calls.
Our tools make experienced reps faster and more consistent, but every important decision is made by a person. No robots, no overseas call center.
You see everything.
Every call and every meeting, every week. Full transparency, not just the wins.
Why we're different
We built the machine, not just the team.
Anyone can hire callers. The difference is the system they run on. Every OverDrive campaign runs on the Partner Engagement System, our disciplined way of operating, refined account after account.
Behind it is Bridge, the proprietary operating platform we built to manage prospect research, outreach, reporting, quality control, and continuous optimization. It is how a small, senior team stays this consistent across markets. Our tools make experienced people faster and more consistent, and every important decision is still made by a person.
The team
The team behind the meetings.
Evan Byrd
Head of SDR Performance
Leads the reps and keeps the calls landing day after day.
Eli Hays
Head of Operations
Makes sure every campaign runs clean from start to finish.
Ronni Dyer
Business Development – Publishing & Local Media
Leads publishing and local media partnerships.
Jim Bond
Business Development – Sports & Local Sponsorship
Leads sports and local sponsorship partnerships.
Luke Highfil
Business Operations Specialist, Senior SDR
A senior SDR who leads campaign fulfillment and internal business operations.
Autumn Dixon
Campaign Operations Specialist
Builds the lists and keeps each campaign on track.
Plus a roster of US-based reps trained on how media sells.
They share every account, so there's always a team on it, never just one rep.
US-based reps, shown anonymized.
Let's find your next partner.
A 30-minute call. We look at your market and tell you straight whether we can help.