Your sellers can't hunt all day.
Your account reps are great at closing, servicing, and growing the accounts they already have. They were never hired to make 60 cold calls a day too. Push them to, and they burn out or quit.
Outbound sales development for local media
We do the hardest part:Landing the first meeting.
Your sellers are great at closing – but they're busy servicing and growing the accounts they've already won. They can't chase new business too. So we become the outbound part of your team: we open the doors, your team closes.
Trusted by media leaders
The problem
Why local media keeps losing at new business.
It's not a selling problem. Your team can sell – and they're busy doing it, plus servicing and growing the accounts they already have. The problem is nobody's left with the time to go find the next new advertiser. Here's where it breaks down.
In-house SDRs don't last.
The job pays in the low $50,000s and most people quit within a year. Your sales manager ends up hiring for the same seat twice a year, and starting over each time.
Generalist call firms don't get media.
They pitch "omnichannel solutions" while you sell spots, sponsorships, and partnerships. The handoff feels off, and the meetings don't hold.
Buying a list doesn't fix it.
You can buy 5,000 great prospects. But who actually sits down and calls them? Without someone working the list every day, it just sits there.
What we do
We become the outbound part of your sales team.
We open the doors under your brand. Your team stays free to close, service, and grow the accounts they already have. One simple motion, run every week.
- Who your best buyers are
- The full market to go after
- Fresh lead lists
- Vertical & category campaigns
- Call scripts & talk tracks
- Voicemail scripts
- Custom email outreach
- Calls under your brand
- Personalized emails
- Steady follow-up
- Booked, confirmed meetings
- Live video handoff to your seller
- Your team closes the deal
- Weekly tracking & reporting
- Optimizing what works
- Scaling into more markets
What it takes
New business is a numbers game.
Landing a handful of new advertisers takes thousands of calls and emails. We do that work, count every step, and report it back to you in plain numbers.
13,000calls made in a year
2,000live conversations
200meetings booked
25new advertisers won
One full-time campaign over a year, about 60 calls a day to get there. Real numbers vary by market.
Sample campaign report
Calls madeevery dial logged
Live conversationsreal people reached
Emails sentfollow-up touches
Meetings bookedonto your calendar
Meetings heldabout 75%+ show
Revenue closedby your team
A sample of what every client sees from us, every week.
3 to 5x more meetings when the brand is known.
The proof
Every week, we book meetings with local advertisers directly on our clients' calendars.
Single-market · Pacific Northwest
A TV, Radio, and digital station.
$100K+ in new revenue closed, with 5x+ back for every dollar spent.
View case study
National multi-market broadcaster
Stations in five markets.
Hundreds of held meetings a year, across every market.
View case study
Spanish-language · New York
A Spanish-language station.
Native-Spanish reps booked new healthcare advertisers the station closed.
View case study
Major college athletics
A college sports program.
Sponsorships, media rights, and NIL.
View case studyWho we serve
Built for local partnerships.
Our home base is local media: local ad sales for Radio and TV. If your business grows through local relationships, the same approach can work for you, tuned to how you sell.
Radio
Groups and single stations. People know your call letters, so the calls land warm.
Radio
Local TV
Find new direct advertisers as more ad money moves around. Your sellers keep closing.
Local TV
Sports
Team sponsorships, media rights, and college NIL. Fans pick up when their team calls.
Sports
Out-of-Home
Billboard and screen networks selling to local and regional advertisers.
Out-of-Home
Publishing
Online publishers, local magazines, and newspapers. Built on the same warm, local relationships.
Publishing
From the founder
"I spent 25 years inside local media – as a seller, a sales manager, and a corporate executive. I watched great sellers stall out – not because they couldn't sell, but because they couldn't generate enough activity to create new business. I built OverDrive Group to give media companies a better way to find new business."
Founder & CEO · Founded 2024 · Raleigh, NC
Let's talk
Your sellers know how to close. Let's give them more at bats.
Book a 30-minute fit call. We'll look at your market and your pipeline and tell you, straight, whether we can help.
The Local Media Pulse
A quick read on what's working in local media sales.
Short, plain, and useful. What's getting meetings in local media right now, and what isn't.