Five markets. One playbook.
A national, multi-market radio broadcaster — five seller teams kept busy with the same weekly motion.
The outcome, up front
One motion, running in five markets at once.
Directional figures, shown to protect client confidentiality. Named references available on a call.
The challenge
Five markets, five sales floors, one standard.
This broadcaster ran stations in five markets, each with its own sellers, its own advertisers, and its own local rhythm. Running consistent outbound across all of them — without hiring five prospecting teams and without the quality drifting market to market — was the hard part. They needed the same disciplined motion everywhere, reported the same way, so leadership could see it working across the whole footprint.
What we did
One playbook, tuned to each market.
US-based reps called under each station's own name, off a fresh, prioritized list built weekly for that market's advertisers. A person validated every meeting before it reached a seller, and every market got the same plain weekly report — so five sales floors ran on one standard. We ran it all on our Partner Engagement System, tracked inside Bridge, our operating platform.
See the full Partner Engagement System
The outcome
Hundreds of meetings a year, every market covered.
Across the engagement the system put hundreds of qualified meetings a year onto sellers' calendars — every market, every week — at a return several times what they spent. The same motion that worked in one market scaled to five without losing its edge, and leadership could see it market by market in one report.
What we learned
A good motion travels.
When the process is disciplined and the reporting is identical everywhere, scale doesn't dilute quality — it multiplies it. The playbook that fills one market's calendars fills five, as long as a person still owns the list and the quality bar in each one.
Want results like these on your sales floor?
Book a 30-minute fit call. We'll look at your markets and tell you, straight, whether we can help.