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Outreach under your masthead
The business owner hears your publication's name, not ours. That warm start is the whole edge, in the inbox and on the phone.
Outbound sales development for Publishing.
Online publishers, local magazines, newspapers. If you sell space or sponsorships, you live on local relationships. The hard part is finding time to go get new advertisers. We do that part for you.
Why Publishing
Your name carries weight. We put it to work.
Readers and local businesses already know your title. A call or email under your brand gets opened, because it comes from a name the town trusts, not a stranger.
Your sales team is busy serving the advertisers you already have. We add the outbound muscle, so new business keeps coming in without pulling them off the accounts that pay.
The plan
How it works for Publishing.
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Print, digital, and events
Most local advertisers only buy one of the things you offer. We open doors for the rest, so you grow the account instead of just renewing it.
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One title or a whole group
Start with one publication and prove it out, or run a group of titles at once. You see every call and email along the way.
Proof
What the work looks like.
Regional magazine group
Print plus digital.
We book first meetings with local businesses that have never been in the magazine, so the sales team always has fresh new business to pitch on top of renewals.
Local digital news publisher
Local online news.
We open doors with local advertisers for sponsorships and display, under the publisher's brand, and hand the seller a warm first meeting.
Questions
Common questions about Publishing.
Do you work with one title or a whole group?
Either. Start with one publication as a pilot, or run a group of titles on one dashboard.
Can you sell digital and events, not just print?
Yes. Most of your advertisers only buy one product. The others are the easiest doors to open, and we open them.
Do you write the outreach in our voice?
Yes. Every call and email goes out under your brand, in language that sounds like your publication.
How is this better than buying a lead list?
A list just sits there unless someone works it every day. We're the people who work it, under your brand.
Put your masthead to work.
A 30-minute call. We look at your market and tell you straight if we can help.