New advertisers, in native Spanish.
A Spanish-language radio station in New York — outbound run in the language its advertisers actually do business in.
The outcome, up front
Advertisers the station had never reached, opened.
Directional figures, shown to protect client confidentiality. Named references available on a call.
The challenge
The right audience, but the calls weren't landing.
This station reached a large, loyal Spanish-speaking audience in the biggest media market in the country — but a lot of the local businesses that should have been advertising had never bought. Generic English outreach didn't connect with the Spanish-speaking owners who make those decisions, and the station's sellers didn't have the hours to work a fresh prospecting list on top of their book.
What we did
Native-Spanish outreach, under the station's name.
Native-Spanish-speaking reps called under the station's own brand — culturally fluent, not just translated — off a fresh weekly list of Spanish-speaking business owners in the categories most likely to buy. A person validated every meeting before it reached a seller, and every call and outcome landed in a plain weekly report. We ran it on our Partner Engagement System, tracked inside Bridge, our operating platform.
See the full Partner Engagement System
The outcome
New advertisers, in categories the station hadn't sold before.
The station's sellers walked into meetings with Spanish-speaking owners who had never bought from them, and closed new advertiser categories — six figures of new revenue that simply wasn't reachable with English cold calls. The audience was always there; the language and the discipline are what opened the door.
What we learned
In-language outreach isn't a nice-to-have.
When your audience does business in another language, the outreach has to as well — and it has to be native and cultural, not translated. Match the caller to the market and the same disciplined motion that works anywhere suddenly reaches advertisers no one else was calling.
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