OverDrive Group
25+ Years of Sales & Marketing Expertise
Modernize Your Revenue Systems
We are a sales and marketing consulting firm based in Raleigh, NC. We help businesses with sales optimization, marketing execution, and sales team development. We partner with companies to refine their processes, strengthen their brand presence, and drive measurable success.
OverDrive Group is led by Chris Overby. From fast-growing startups to national brands, Chris has built cutting-edge technology solutions, data-driven sales strategies, and breakthrough marketing campaigns—helping businesses scale, connect with their audiences, and achieve long-term success.
I've built incredible sales teams, broken revenue records, leveraged cutting edge technology, and executed high-impact marketing campaigns that have grown these companies and brands.
Chris Overby
Principal Revenue Growth Consultant
Modernize Your Revenue Systems
Problems We Solve
Poor
Prospecting
- Poorly-Defined Targets
- Slow Prospecting Process
- Lack of Personalized Insights
Inefficient
Outreach
- No Time for Calls or Emails
- Too Niche for Advertising
- Inconsistent Manual Processes
Underperforming
Talent
- Difficulty Finding Candidates
- Slow Onboarding & Learning
- High Cost of Attrition
Incomplete
Data
- Lack of Well-Defined Metrics
- Inconsistent Deal Pipeline
- Inability to Forecast Revenue
Revenue Growth Systems
Sales & Marketing Systems = Revenue Growth
We Build Revenue Growth Systems
OverDrive Builds
Sales Systems
- CRM Systems + Data & Analytics
- AI-Based Prospecting
- Automated Email & Phone Campaigns
Always
Efficient & Effective
With automated processes you can do more with less.
Always
Repeatable & Scalable
Multiplied efforts mean maximized returns.
OverDrive Builds
Marketing Systems
- Advanced AI-Based Targeting
- Ad Campaigns across all devices and screens
- Conversion Tracking for measurable results
OverDrive Builds
Talent Systems
- Recruiting & Selection Processes & Tools
- Onboarding & Training Development
- Knowledge & Learning Management Platforms
Always
Adaptable & Resilient
Ensuring talent will thrive and grow with your business.
OverDrive Group
Team of Experts
The OverDrive Group is part of a network of independent sales and marketing executives. Each of these key partners has reached the top of their field as a subject matter expert.
Recruitment & Staffing
Lee Whitley
Whitley Recruiting Partners
Training & Coaching
Dennis Fryer
Hustle Inc.
Processes & Culture
Tiffany Hoke
Toro Consulting
Operations & Tech
Gordon Buchanan
Blue Cannon Ventures
AI & Automation
Jon Accarrino
Ordo Digital
Ways We Work With You
How We Work Together
Project
- System Architecture
- CRM Implementation
Campaign
- Marketing Campaigns
- CPM or Fixed Models
Retainer
- Strategy Consulting
- Fractional Sales Management
Performance
- Lead Gen Engagements
- Fractional Seller Models
The OverDrive Approach
Our Process
Phase 1
Discovery
- Revenue Growth Consultation
- Assessment of Current State & Goals
Phase 2
Custom Roadmap
- Personalized Recommendations
- Detail of Key Projects and Services
Phase 3
Partnership Options
- Various Service Levels and Price Points
- Ignition. Acceleration. OverDrive